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Unity launches Walmart SDK to "seamlessly integrate products" into games
(www.gamesindustry.biz)
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this post was submitted on 27 Jan 2026
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The real question is: How is this ever going to make money for Walmart? The second a developer tries to put this in a game they're gonna be laughed off the internet.
Products that are only sold at Walmart or something they have a deal to market? 🤷♀️
They likely won't. More likely, the devs will put these products in the most funny places (say, billboards on the side of the road in American Truck Simulator). They'll keep this thing running for ~5 years and they'll axe it.