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TikTokers are heading to UpScrolled following US takeover
(www.theverge.com)
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this post was submitted on 28 Jan 2026
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Oh come on. Another centralised social media service that could be compromised. Wtf is wrong with these people
They follow what is advertised. Fediverse, by its nature, doesn't have money for this. There was a push for Mastodon, though.
When you say there was a push, do you mean there was a time when they did have ads, or do you mean the community push with the twitter troubles?
The community push, mainly. But there seemed to be a PR campaign to capitalize on it. I don't know if there were official adverts.
Ah okay, that was my understanding as well. I was curious if anyone had tried making an ad.
99% don't know what the Fediverse is. I can't blame them for jumping ship to Upscrolled since it's what they have heard of.
And me, living in the dark woods of Lemmy and Mastodon, have never, until now, heard of this 'upscrolled'. I really like my ignorance-laced way of life.
I don't really fault them when they don't know there is an alternative. And the alternative isn't clear cut and/or very good.
I do fault them for when they think that the platform is the solution and don't expect the same thing to happen.
I think it's hard to host a video-focused social media on the fediverse, I imagine it would have a high cost to maintain.
Build it on top of Bittorrent. If you like a post, you're seeding it. When you want to stop seeding it, your like goes away.
Then popular things will have a large pool of seeds mitigating much of the bandwidth cost to the instance host.
With the side effect of making manipulating the voting algorithm with bots a lot more expensive.
I think people would be pretty quickly upset by the batter and storage drain from this. I have to imagine if picking an instance is a barrier to mastodon, most folks are not interested enough to learn the mechanics of why likes suddenly use system resources, and see it as a failing of the app.
Plus the network usage for people with data caps, ISPs who throttle you for any p2p traffic etc it’d be a mess. Not to mention torrents usually have a ‘ramp up’ time as they find and connect to peers, probably not what people used to and endless stream of autoplaying short-form videos would want.
I don't see any other choices other than:
3 hasn't been working out so far and people really don't want to have to pay another subscription. So you can spend your battery life and data instead. Maybe setup the service so that other people can seed on your behalf, so you could use your own resources or pay for someone elses all in the same ecosystem.
Peertube does a similar thing, using bittorrent to share the load, but it only works while you're actively watching the video so outside of very popular videos it is usually just the instance who is providing bandwidth. By tying the data sharing directly into the primary interaction method it creates a much larger pool of peers and, eventually, once everyone stops seeding it the data stops existing.
No permanent record of everything you've ever posted, no central repository of data to be hoovered up by the AI startup who pays off the instance owner, no empowering a single person to control all of social media for their own selfish ends.
https://loops.video/
Also PeerTube
oh damn, I didn't notice it is open source at first