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Apple to Soon Take Up to 30% Cut From All Patreon Creators in iOS App
(www.macrumors.com)
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this post was submitted on 29 Jan 2026
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I'll throw a hat in the ring here. It's because Steam has a grip on the gaming market that others want instead of them. That's it, they want that money instead of Valve. Apple is getting a pass on this because it's just fucking over the common guy which businesses couldn't care less about.
But Valve doesn't have a monopoly on PC games. You can sell your own game, or sell through GOG. On iPhone, Apple has the monopoly and they abuse it.
I was trying to avoid the monopoly complaint because it's bogus for the reason you said. The truth, Valve has a massive market share and people are very used to Steam, tied to it in many cases. Other publishers tried to set out on their own with their own store fronts and most of those have utterly failed. Even Epic still sells their games on Steam. It's a powerful market with a lot of brand loyalty that those companies really do want themselves.
Fair.
Other than the "not actually a monopoly" argument, I think it's important that Steam has that marketshare because they add value. They have a stranglehold on the market similar to the way BarCodes do. You don't have to register your product with the bar code authority, but it will sure make your product more accessible to more people.
And that's before cloud saves, achievements, patching infrastructure, community forums, game recording/streaming, and other stuff built into the Steam client/API.
Whether that's worth a blanket 30% is absolutely a conversation worth having. Maybe it should be a sliding / bracketed scale depending on revenue or units sold or something. But like you said, the big lawsuits are coming from competitors, not smaller developers.
I'd welcome actual, legitimate competition to Steam. That means it has to be as good if not BETTER than Steam in some ways. Epic, Apple, EA, Ubisoft, etc, sure as hell did not deliver. If anything it caused market segmentation and segregation.