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Gamers are buying fewer graphics cards according to a new research report, although Nvidia looks to be sitting pretty with roughly 94% of the market share to AMD's 5% (www.pcgamer.com)
submitted 2 days ago by inclementimmigrant@lemmy.world to c/pcgaming@lemmy.ca
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[-] who@feddit.org 38 points 2 days ago* (last edited 2 days ago)

Dr. Jon Peddie, president of the research company and consulting firm, points out the multifaceted nature of the AIB market "squeeze":

"The AIB market, largely supported by gamers, is being squeezed from the bottom by powerful new notebooks and CPU integrated graphics, and from the high end by rising pricing due to competition (supply and demand), memory prices, and Trump administration tariffs that bounce around."

I can't say I'm impressed with the reporting here, which neglects to account for graphics card prices tripling around the start of this decade and never returning to normal. This had already broken the usual upgrade cycle among PC gamers, well before Trump tariffs and memory scarcity arrived.

[-] sudoMakeUser@sh.itjust.works 17 points 2 days ago

Graphics card price tripling and game graphical fidelity is reaching diminishing returns. It's hard to justify the money not to be able to run new games but to run them on High or Ultra instead of Low or Medium.

[-] SuiXi3D@fedia.io 12 points 2 days ago

Especially when high and ultra don’t look that much better than medium and low.

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this post was submitted on 06 Mar 2026
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