Ok, so correct me if I'm wrong, but usually the reason you do this is because the cost to produce this benefit is lower than the price you usually sell it for, so you can inflate the claimed value of the benefit, both to appeal to candidates and to write it off on your taxes. But at the moment tokens are usually sold way below cost (i.e. the companies are not profitable), so why the fuck would any company do this? Are they this short on cash now?