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Beyond Meat CEO 'It's Just Not the Moment for Plant-Based Meat' After Rebrand
(plantbasednews.org)
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this post was submitted on 16 Mar 2026
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They're wrong:
The actual problem is that they presumed that they'd be insta-embraced by the market, when in fact they have to market & grow their customer-base, same as normal businesses do.
Which is .. executive-narcissism? corporate-narcissism?
Something like that.
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I'd say their actual problem was being expensive in comparison to real meat