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this post was submitted on 10 Mar 2026
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I have recently had a funny discussion with a husband of my wife's friend. In short, he's not an IT guy but does run ad blockers on each browser and device as he can. He was wondering why people wont use ad blockers since it is trivial to install and even chrome uBO lite works well on youtube (dunno about that fact, I have migrated to FF as soon as they announced Manifest V3)
Normies just wont. It is just not what they do. And they are the majority.
And that's actually a good thing. If 90% of users used ad blockers on youtube, their profit model wouldn't work and they'd stat locking more behind a subscription or they'd double down on cracking adblockers. We can enjoy an ad blocked youtube experience because the majority of users don't.
On the other hand, If everyone would use adblockers, maybe content creator market would evolve into viewers supporting their favorite creators directly, or youtube having a subscription model that is much better than a current one in a way of user experience and creator support.
i tried to "unblock" my ads for some channel owners, nope instant bombard with tons of ads.
Trust me, there's no way people are going to fund creators that much.
Patreon would like a word.
If Patreon was enough, youtubers wouldn't enable midroll ads
https://www.minmaxedrpg.com/
Literally a bunch of martial arts YouTubers that keep getting asked by fans if they would play D&D together, so they started a patreon/gofundme and got back almost 500% of their funding goal in only 2 days.
People absolutely would/will fund the creators they care about.
I'll add a few from my own experience.
Few years back I found Civvie11 on youtube. He just had released the first Pro Blood video and I liked it so much, I opened my patreon account and subbed to him. At that time he had around $500 a month from patrons. I think not even a year has passed, when I checked for patron content, he had $3000 a month going only from patrons. For a small channel like his, that is quite a sum of money to receive. Today he has 485k subs and $4300 a month off patrons. Not bad imo for a not so popular gaming channel.
Another nice example: decino is pulling $1000 a month with a tiny 200k sub YT channel pretty much only about Doom gameplay.
For larger channels with multiple millions of subs and a patreon or some other crowdfunding sources putting ads into their videos they are pulling much more. Not to mention paid ads in their vids.
Also, twitch proves that people are willing to spend 5 bucks a month for their favorite content creator. This is totally possible to run youtube clone funded by viewers.