86

YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

top 50 comments
sorted by: hot top controversial new old
[-] artyom@piefed.social 24 points 1 week ago* (last edited 1 week ago)

Oh no, the ads I block are getting even longer!?

[-] Dindonmasker@sh.itjust.works 2 points 1 week ago

I just purchased a new travel router that will have options for ad blocking built in. Would that block ads on any device sharing that connexion? TV, phone, PC, smart fridge,...?

[-] circuscritic@lemmy.ca 9 points 1 week ago* (last edited 1 week ago)

Those will not block YT ads.

They'll block ads at a DNS level, but YouTube ads are delivered directly into the video stream.

[-] ragas@lemmy.ml 2 points 1 week ago

Youtubes ads are not delivered into the videostream. That would mean reencodingevery video for every user and would need an insane amount of computing power.

[-] diabetic_porcupine@lemmy.world 1 points 1 week ago

Why would you need to re encode when you can literally pause one stream swap in the ad and then swap back in the paused one in the same response

load more comments (1 replies)
[-] Ludicrous0251@piefed.zip 1 points 1 week ago

Honestly, it varies. Businesses are starting to get wise to DNS adblockers, and are serving more ads from their primary domain (this is part of why you can't block YouTube ads with a DNS blocker anymore - you can't block them at the DNS level without blocking all of YouTube).

You'll see a noticeable downtick in phone ads from web browsing and ad-sponsored games, but something like a TV or fridge will probably be unaffected because the ads will be served directly from the same host as the content. You'll see fewer ads but far from zero.

Also why are you connecting your smart fridge to a travel router? Do you travel with a smart fridge?

load more comments (2 replies)
load more comments (1 replies)
[-] Kintarian@lemmy.world 23 points 1 week ago

The article about crappy ads wants me to turn off my ad blocker, lol

[-] ozoned@piefed.social 22 points 1 week ago

I recommend Peertube. There's not much there yet, but myself and others are trying.

Also, did you know you can upload your video to Peertube and have YouTube pull it via RSS? That's what I'm doing!

All of my stuff you'll find on Peertube and I don't have to do anything else to get it up on YouTube.

load more comments (7 replies)
[-] anothermember@feddit.uk 21 points 1 week ago
[-] BlackLaZoR@lemmy.world 7 points 1 week ago

I demonetized YouTube on my android platform long time ago

[-] Voroxpete@sh.itjust.works 13 points 1 week ago

Firefox with ublock origin for desktop and mobile. Grayjay for mobile (integrates Nebula too so you can get both your feeds at once). Android TV with FCast and Smart Tube Next for your TV. Never see ads again.

[-] mesamunefire@piefed.social 4 points 1 week ago

A/B testing is showing they are going after people with ad blockers: https://www.dexerto.com/youtube/youtube-is-apparently-punishing-ad-blockers-by-hiding-comment-section-3320581/ But your specific combo seems good.

[-] archonet@lemy.lol 7 points 1 week ago

Wait, YouTube's idea of punishing ad-block is removing the most toxic, worthless part of the site?

Nobody tell them. Not one fucking word. We might even get them to remove Shorts, too, if we pretend this is a bad thing.

[-] Soulphite@reddthat.com 5 points 1 week ago

Please Google don't get rid of shorts! Especially the ones with the wonderful AI voice over and karaoke style closed captioning! Please don't do that! Or else I'll keep using adblockers.

[-] Voroxpete@sh.itjust.works 7 points 1 week ago

They keep trying. The adblockers keep winning. I've had my fair share of videos sometimes not loading, or regularly needing to update apps to keep up with Google's latest bullshit, but the minor glitches and headaches are worth it for all the time I don't spend staring at a greyed out skip button.

[-] Tangent5280@lemmy.world 5 points 1 week ago

Pretty sure several engineers from google itself might be contributors to some of them, fortunately.

[-] Voroxpete@sh.itjust.works 6 points 1 week ago

That genuinely would not surprise me in the slightest.

[-] theunknownmuncher@lemmy.world 1 points 1 week ago

Why would I ever want to see youtube comments? Literally zero impact for me.

load more comments (1 replies)
load more comments (6 replies)
load more comments (10 replies)
[-] x00z@lemmy.world 13 points 1 week ago

It's so fucking funny though. I would love to pay YouTube. But I will never pay a company that abuses my data the way they do.

[-] CaptPretentious@lemmy.world 8 points 1 week ago

There's that, but I'd also like to point out, that as a paying customer, you're still force fed that bottom tier slop with no way to filter it other than hoping some combination of reporting/not interested/don't show me this channel again works.

But even if you say, not to recommend a channel, it can still show up. So you get to pay for low grade AI slop videos. Or "content farms" that take 2 videos and just splice them together for some reason (both horizontal and vertical). Or the "I'm just going to stare at the camera and do nothing while I play a video that's from another platform". Like it's endless.

The "shorts" platform is pure garbage. Can I turn shorts off? No I can "show fewer shorts".

So you pay, to not get ads. They sell ALL your data to double dip (since they selling your data anywho) and there's no benefit for the content. They have all this data, all this tech, and the platform is rot with shit.

[-] x00z@lemmy.world 2 points 1 week ago

That's true. I guess I would only pay for a YouTube that is actually useful. "People want to block channels. Best we can do is 'I am not interested' and still show them."

load more comments (1 replies)
load more comments (1 replies)
[-] Zephorah@discuss.online 7 points 1 week ago

We need an alternative with people on it.

[-] cyberpunk007@lemmy.ca 3 points 1 week ago

Gotta start somewhere. Get on peertube.

Hell that's the reason I'm here and not on Reddit.

[-] frongt@lemmy.zip 2 points 1 week ago

You're people. What alternative are you using?

load more comments (1 replies)
load more comments (4 replies)
[-] theunknownmuncher@lemmy.world 6 points 1 week ago

I often entirely forget that youtube and most of the internet is plagued with ads. It's a shock to use a family member's phone or laptop that does not have adblock

[-] Blackfeathr@lemmy.world 7 points 1 week ago

The Internet is practically unusable without adblock. Rawdogging the web you get a postage stamp sized amount of content bordered by flashing ads and video ads. No fuckin thanks homie

[-] SaharaMaleikuhm@feddit.org 1 points 1 week ago

As a good friend and son, I of course installed unlock origin for them. Even the light version in Chrome if I have to. Their phones I did not touch though.

[-] prole@lemmy.blahaj.zone 5 points 1 week ago

YouTube has ads?

[-] Siegfried@lemmy.world 5 points 1 week ago

Why still watching youtube?

Download your videos

load more comments (2 replies)
[-] Tollana1234567@lemmy.today 3 points 1 week ago

why not have UBLOCK origin.

[-] imetators@lemmy.dbzer0.com 3 points 1 week ago

I have recently had a funny discussion with a husband of my wife's friend. In short, he's not an IT guy but does run ad blockers on each browser and device as he can. He was wondering why people wont use ad blockers since it is trivial to install and even chrome uBO lite works well on youtube (dunno about that fact, I have migrated to FF as soon as they announced Manifest V3)

Normies just wont. It is just not what they do. And they are the majority.

[-] slickgoat@lemmy.world 3 points 1 week ago

I set my VPN to Albania. Ads on YouTube are banned in Albania.

On the web, I be Albanian.

[-] timeghost@lemmy.world 2 points 1 week ago

I recommend turning off the device completely when an ad starts. This not only works, but has improved my entire life.

[-] Soulphite@reddthat.com 2 points 1 week ago

That's unfortunate for the content creators. I realize that majority of their revenue comes from ads, but this is probably going to drive viewership down. The average person doesn't have that kind of attention span anymore.

Ads are already a nuisance, making them unskippable will turn people away from the video especially if they also decide to go down the route twitch went of you having to physically be present and not minimize the ad. Creators already resort to their own product placement in their videos, which fortunately can be skimmed through. I just try to buy THEIR products to show support, if they offer.

Also, nothing makes me want a product less than intrusive annoying ads. That's a product I would steer clear of.

SponsorBlock let's you skip a lot of product placement. Without uBlock Origin on desktop, Revanced on Android, and SmartTube on TV: I wouldn't be watching YouTube.

[-] real_squids@sopuli.xyz 1 points 1 week ago

This plus Enhancer for YT are a must have for me. Can't stand the new UI and all the bs they lock down

[-] deleted@lemmy.world 1 points 1 week ago

And Unwatched for iOS.

[-] pyre@lemmy.world 1 points 1 week ago

what YouTube ads

[-] Vince@lemmy.world 1 points 1 week ago

Yeah this sucks, but do they have any alternatives? How else do they make money? Or is everyone mad because the amount of ads they show is disproportionate to the amount of ads they need to show?

[-] paraphrand@lemmy.world 2 points 1 week ago

No one here wants to talk about the realities of running such a massive video hosting operation.

No one is a serious competitor due to how large of a mountain it is to climb to compete. With every minute that goes by, YouTube becomes even more massive.

load more comments (3 replies)
load more comments (2 replies)
load more comments
view more: next ›
this post was submitted on 10 Mar 2026
86 points (100.0% liked)

Technology

82828 readers
619 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots


founded 2 years ago
MODERATORS