I actually wonder if the point is to launder money through it? You buy it at a certain valuation. You tank it while promising investors that you have big ideas that will have them making money hand over fist in no time. You instead, make significant investment elsewhere using an unknown shell company or something to invest in its competitors, forcing users off the original platform and onto something else that makes you money. You insure it in some way so that you can get a payout when it finally whistles it's last death rattle, the investors get a payout, you get a payout, the platform dies, and you move on to something else.

I have no idea how it all works but haven't most of us seen The Producers? Same basic premise. Bet against yourself. Take the winnings while leaving the liability elsewhere.