In the back of Steinbrech’s clinic, a 68-year-old patient (who asks not to be identified by name) is prepping for an Alloclae procedure. Steinbrech calls him a “one-percenter”, as in, he’s in the highest percentile of physical fitness for his demographic. He has a full back, toned arms and a pronounced chest. Still, he’s having 100cc of treated, shelf-stable, room-temperature donor fat, collected sometime in the last six months, injected into his upper pectorals. Carefully deposited into his chest, the Alloclae will, if everything goes according to plan, pass as muscle to the naked eye. “It’s just a little enhancement,” the patient shrugs.

“It’s a common problem,” Steinbrech explains, as he marks up his patient with a magic marker, highlighting the upper chest where he will be injected. “I have all these fit, totally ripped guys that have no fat [for liposuction].” On a nearby tray, eight 12.5cc syringes are arranged, branded with the Alleclae logo, and filled with an opaque, custard yellow goo.

Wow. That's crazy