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Why are portion sizes in the US big?
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From the 50s to the 90s, the US was in a massive wealth and growth cycle, and people demanded value for their money because the consumers had the power.
That value was provided by large portion sizes for low cost, which normalized the idea of eating a large amount of food for every meal.
Now we're just sick and obese and used to it even though the nutritional quality of the food has dramatically plummeted.