Yea this vibes.

For me, it felt like coding was a more attractive term for people who weren’t “proper” computer science and “engineering” types who weren’t confident that they knew what “program” meant or even “algorithm”, as they were working things as they went.

I’d guess that as computing involved more and more people with this non-standard background, coding became preferred. I certainly encountered people uncomfortable with my casual use of “algorithm” because it triggered their imposter syndrome, and my pointing out that they write algorithms with the code the write all the time certainly didn’t help.