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Ok, we all owe George Lucas an apology.
(lemmy.world)
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I'd always thought it was catalyzed by the widespread shitposts which were then seen by kids who'd never watched or been exposed to the prequels before. The kids, in my interpretation, took the tongue-in-cheek love for the prequels and the way the meme community would twist the prequels' flaws into strengths (under 7 layers of irony) and adopted it as an unironic love for them.