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Google, Netflix, Apple and Amazon are the "barbarians at the gate" of the games industry, says ex-Sony boss
(www.rockpapershotgun.com)
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Yeah... A new store would need to have a handful of killer apps and significant feature superiority over Steam, all on release, just to have a chance at being a successful competitor. And it would probably need to maintain that momentum for a decent amount of time, and it would probably also need a fuckup on Valve's part.
Freakin EA didn't achieve it, freakin Sony didn't bother trying it, Epic dropped a fuckton of cash just to barely move the needle. I can't imagine what it would take.