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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)

submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[-] Chatotorix@lemmy.world 17 points 1 year ago

"Turning the engine on between midnight and 6AM is a premium feature. Subscribe now for only $29 per month. BMW. Sheer driving pleasure."

[-] Katana314@lemmy.world 7 points 1 year ago

"He's losing blood!! Quickly, we need to get him to a hospital!!"
Car assistant: "Oh, boy. I smell an easy upsell."

this post was submitted on 07 Sep 2023

1818 points (99.2% liked)

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