I'd argue that it's more of a "this content is a positive contribution" button. I'd upvote something I disagree with if it fits that bill.

😂 sorry yeah. I get you. But also it's sort of sad how everything is just a "like" button and then everyone just likes or upvotes instead of saying anything. I know saying "this" isn't really contributing or saying anything. But I still feel like it has more personality that clicking a little arrow. Also I know this is not Reddit so I don't know how the algorithm works, but I thought this was a more important response to the thread than the existing top comment at the time. But I also like the idea of the "this" comment I think it's kinda funny for some reason.

But anyway yes. I was finding it hard to read the tone of the emoji in OPs comment. I'm assuming they're rolling their eyes at the article itself which is like weird capitalist propaganda. But it could be read as rolling eyes at the shoppers who won't buy the sustainable thing. So it's important to clarify that people can't afford the nicer thing right now because of capitalism and related inflation etc. Otherwise idiots like me might get confused.