I'm super confused by the FUD spread in nearly every comment here.

Pretty much every argument boils down to "we don't trust google does what they say", which is funny because I'd like to challenge anyone to provide evidence that google actually sells any of your data. They sell advertising slots that they promise will find the right people, but your data never leaves google. No advertiser gets to see it.

This VPN service promises and has been independently audited to never log or analyze your traffic and even has built in provisions to anonymize your traffic within Google so they can't reconstruct it.

So apart from the questionable assumption that google is blatantly lying, what's the argument here? Apart from maybe missing some popular VPN Features like country selection.

Also this is for people that already pay for Google storage anyways, so I don't see the problem for the intended target audience, it's sticky an improvement in privacy for them and they get it for free. It sure as hell beats getting your traffic intercepted and ads injected into random http pages like some ISPs do.