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Calls for Starbucks boycott grow amid aggressive union-busting activities
(www.theguardian.com)
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I just wish that consistent flavor was something more than ash.
Not joking, that is essentially the strategy. It's very hard to get coffee beans from a hundred different farms to taste the same all over the world. That task gets much much easier if you simply burn them to a crisp so that all the varied flavor gets burned away.