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this post was submitted on 12 Sep 2023
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Apple
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As much as I hate Apple (and like beef and leather), I suspect a bit of work went into making it financially viable. Maybe they've worked their synthetic material to be as good and cost effective.
But yeah, there's the chance it's all marketing and they've merely replaced the word "vinyl" with "vegan" and called it a day.
Maybe they want to move manufacture to India where the cow is sacred. Who knows.