394
Unity bosses sold stock days before controversial repricing announcement
(www.eurogamer.net)
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 14 Sep 2023
394 points (92.6% liked)
Gaming
20076 readers
6 users here now
Sub for any gaming related content!
Rules:
- 1: No spam or advertising. This basically means no linking to your own content on blogs, YouTube, Twitch, etc.
- 2: No bigotry or gatekeeping. This should be obvious, but neither of those things will be tolerated. This goes for linked content too; if the site has some heavy "anti-woke" energy, you probably shouldn't be posting it here.
- 3: No untagged game spoilers. If the game was recently released or not released at all yet, use the Spoiler tag (the little ⚠️ button) in the body text, and avoid typing spoilers in the title. It should also be avoided to openly talk about major story spoilers, even in old games.
founded 5 years ago
MODERATORS
Depends on how far ahead he planned the sale. It does sound like he's getting ready to deploy a golden parachute while the company burns. Clean out his own stock while the price is still high enough and then say, "well shucks, who'd have thought that developers would leave in droves when we instituted micro-transactions for using our engine?" And walk on to overseeing his next disaster.
Seems like it's planned enshitification. Use lower costs and even free for individuals to get market share, then crank up the price once you have a large audience. It'll be interesting to see if and where indie developers jump to.
It was a scheduled sale. There's a term for it, but it's a fairly normal thing to have set up.
What it really sounds like is they looked to see that they had a scheduled sale, and then delayed the announcement of the new fees (and the planning of how they'd work) so that the sale price would be higher.
Or, another alternative here. They looked at the sale price, and thought "gee whiz this is low, how do I boost the stock price higher?" and since this idiot worked on microtransactions for EA, he thought that adding those to Unity made some sort of sense.