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Copyleft Equivalent for Trademarks?
(lemmy.ml)
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You might look at the licensing terms for the "Linux" trademark, for one well-known example. There are both formal sublicense terms that businesses and projects can sign up for if they use "Linux" as part of their own trademark, and also stated terms for the use of the trademark without a formal sublicense.
https://www.linuxfoundation.org/legal/trademark-usage
https://www.linuxfoundation.org/legal/the-linux-mark
The FAQ section of the latter page may be especially informative as it also covers some topics like "what is a trademark?"