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Technology
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What I meant is that they killed the ways we used to communicate (blogs, forums, etc.) by consolidating everything into a few sites, and then after ensuring the deaths of those platforms, started squeezing the new consolidated platforms for everything they're worth. Yes, people chose to move to the new platforms, and slowly abandoned the old ones, but this has been a very engineered outcome. This is always where they hoped the road would lead. They offered the bait, and then sprung the trap.
They only killed the old tach off cuz the masses moved in, in the early days (think dialup) you had only the tech savvy online. You had to wait for everything, email, blogs, news the lot. Then the alway on internet landed and all that stopped, now you can reach anyone anywhere. all the non-tech savvy joined and the mega corps saw the rich gold mine.
The real issue is the lack of tech savvy people making small sites, the mega corps have the platforms and thats where everyone went. Its cheap and easy to be on a mega platform then to run your own site, anyone who does run a site will not see much traffic as its hidden by the big names