Not really, they just go by if the game isn't selling well, or rather isn't selling well enough for them, obviously they have to be careful not to do it too aggressively otherwise otherwise they'll come off as being greedy or whiny about poor sales, which isn't a good look on any dev (especially if it's not actually related to piracy, then it hurts their argument).

They've just been careful enough to only whip out the crybaby arguments when it'll work in their favor and seem enough like piracy, as opposed to doing it too much or at the wrong time and seeming salty about low sales (to be fair that's exactly what's happening, but people think they know more about who buys vs who pirates, rather than who buys vs who doesn't).