It's pretty heart warming when you see some organization you didn't suspect already adopts FOSS alternatives of things. I think there's value is explicitly popularizing when this happens: they will get more popular through emulation, as humans are social beings. If one piece of software is considered to be some edgy stuff that nobody uses and works poorly then few people will use it. Otherwise, the "if relevant organization / person I follow XYZ used this solution then I should give it a go" thought pattern takes place. Worked with Krita.