Unity did a bad thing, but the stock sale here is a complete non-event.

According to Guru Focus, Unity CEO John Riccitiello, one of the highest-paid bosses in gaming, sold 2,000 Unity shares on September 6, a week prior to its September 12 announcement. Guru Focus notes that this follows a trend, reporting that Riccitiello has sold a total of 50,610 shares this year, and purchased none.

He receives and sells stock constantly, as do most execs of publicly traded companies. Their compensation is majority stock, which incentivizes them to maximize stock prices since a higher price means more money RIGHT NOW for them. Look up any publicly traded company and peek at their insider trading info. Microsoft as a random reference and here's Unity so you can see everyone else and the long term trends.

The piece cites Guru Focus as their source of this info as if they have some keen inside information or something, but it's literally public data that anyone with an internet connection can look up as these sorts of notices are required for publicly traded companies. Riccitiello only sold about $83k worth of stock before the announcement for a total of about $1.1M worth of stock this year, vs about $33M last year, and close to $100M in 2021. The idea that he dumped $83k worth of stock to beat bad news Unity was dropping is just a hilariously bad take.