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Fuck Cars
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Weird that the longer bars are worse. It's a cognitive flip, even if what it may represent (carbon footprint, maybe? Fossil fuel expenditure?) is growing with the lower tiers. Oh, and whoever made the poster missed the fantastic opportunity to use Heil! instead of hell.
Nein out of ten don't seem to be amused at your joke.
https://en.wikipedia.org/wiki/European_Union_energy_label
The design of the bars is borrowed from the European energy efficiency labels for electronics. On those labels, longer bars mean higher energy consumption. So it's probably meant to reptesent either fuel use or general environmental impact here.