tin-ite-us or tinnit-us, everyone?

Most of the academics I've heard discuss it go with the second pronunciation (soft "i" throughout) but it just looks to me like it should be a hard "i".

To my mind it would get the "hard" power from the downstream "u".

Also I've seen a presentation saying transcranial magnetic something or other can help reduce it. Basically you've got "phantom limb" symptoms for your damaged ear parts, and they were able to turn it off or down with magnets.