Here in Japan iPhones are massively popular, more than in most other markets. I just Googled it: iPhones are 67%, Android 33%. That's crazy.

The reasons are: people think they're stylish/cool (in Japan this is SUPER important), they think they must be good because they're expensive, and they think Android is 'scary' because they've never used it before. They literally don't know that Android does everything iOS does, usually better/with more customisation, and that it offers way more control (you can make Android even more simple and basic than iOS if you tinker a bit).

To be honest, even talking about places other than Japan, 98% of people probably have never even stopped to think why they're on either Android/iOS - it's only the 2% of people like us who talk about it.

It is funny though that iPhone users here in Japan have so little idea about why their phones aren't working properly, and have to make actual reservations to have a 'genius' look at their phone and fix it for them. Usually it's just clearing cache or something. They also pay literal hundreds of dollars to have their data transferred over when they get a new iPhone, unaware that cloud storage is capable of doing all of this for you for free.