The general driving force is different though. It's a process that involves devaluing a service by basically commoditizing two forces against each other. Simply dropping value-added features to save money is just the race to the bottom.

Dropping a feature is the equivalent of charging for extra BBQ sauce packets. It's not the same driving force like Instagram where they play two forces against each other. Like the way Google has been going with shoving way too many ads in there. That is a different motivation because it's valuing one customer at the expense of another. Something like dropping free service XYZ is just cutting costs.

The word is getting overplayed and it feels like everyone has the same word-a-day calendar and are now trying to use it as much as possible.

It's more impactful and retains meaning if we keep it succinct instead of just the equivalent of "an unpopular decision that saves money to increase shareholder value". It's all about recognizing you are a product as well as a user. It's that the services don't have an incentive to serve you. Its just so much more meaningful as long as we don't remove all of that meaning to just show we don't like corporatism.