It’s turned to shit over the last 10 yrs, exponentially worse in the last 5. You cannot Google businesses any more such that finding home repair is an endurance trial.

You cannot google most things without hitting a top 24, 11, or 32 list. Product, business, topic, doesn’t matter.

And when you do get a result it’s the same handful of places. Product? Amazon, Walmart, Wayfair. Topic? Spruce, Reddit, Wiki. Business? Yellow Pages, Angi, Yelp and the business will not actually be anywhere near you but a national chain with an 800#.

All the interesting bits and random have been culled by paid ads and Google algorithms.