I think the better analogy would be to ask if it is morally objectionable to pirate the software in the car that you own in order not to pay a subscription to the manufacturer: https://www.theverge.com/2022/11/23/23474969/mercedes-car-subscription-faster-acceleration-feature-price I think this kind of profit maximizing behaviour is a better example for debate because the product (in this case the extra engine power) could only ever be used by the car owner and if the owner pirated the software then they are not depriving anyone else of anything. The only wronged party are the investors who were trying to extract additional profit from the owner of the car.