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Philips Hue will force users to upload their data to Hue cloud
(www.home-assistant.io)
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this post was submitted on 25 Sep 2023
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A lot of people don't seem to understand that each individual bit of data is often not valuable in itself, but it is as part of a whole.
Basically, everything there is to know about you is a jigsaw puzzle. Many companies out there want that finished image, so they pay a premium for each individual piece of the jigsaw, and the companies you give your data to everyday are selling those pieces.
This might be a stupid question, and I don't know if anyone would even have the knowledge to answer... but is this data ever audited? Other than possible lawsuits, what prevents me from randomly generating data points for my customers and selling them to these companies? I assume they are cross referencing with other data sets and they could catch on quickly?
"Big dat"a has become a buzz word, but it's a very real, potent and also frightening thing.