It makes sense. Apple is very aware of how well a headset like this needs to fit to be comfortable for extended use. I've never had a correct fit from my Index or Quest, so it's refreshing that they are making a point to get a custom face fit for each customer. I think this is great, and they did say they will offer an online fit kit as well, so small towners like myself can still order it and get the custom fit. Anyone in the thread bitching about how they don't want the device don't really understand what it's for.