The Putin Regime is diabolical, of course. And divestments and boycotts helped bring down South Africa apartheid, so such actions they have their place. But I think what bothers a lot of people is the double standards of corporations doing business with, say, the likes of the Kingdom of Saudi Arabia who trample over human rights and whose brutality has created the worst humanitarian crisis in Yemen. It's definitely worth debating the targeting and effectiveness (and consistency, or lack thereof) in such pulling of services.