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Capcom President Thinks Game Prices Are 'Too Low' - IGN
(www.ign.com)
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Some prices are crazy in my opinion.
I generally buy 2 year old games except in some cases.
And in the consoles they are even more expensive. Game price could be higher than on PC and then you also need to pay an expensive subscription (because they charge you for a lot more things than just the multiplayer costs) to be allowed to play in multiplayer.
The player base is also bigger than before. While that needs more post sales support and more infrastructure it is nothing compared to the game.
I think in short the problem here is just the wrong forecasting when planning the game.