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Men Overran a Job Fair for Women in Tech
(www.wired.com)
This is a most excellent place for technology news and articles.
I agree with everything you posted, by why are the egalitarian ideals of feminism strictly a feminism thing and not a men's rights / men's movement. Or why not just label it "egalitarian". Why does the label matter in the first place? If someone's behavior is a demonstration they're a hypocrite to feminist/men's movement/egalitarian ideals, then critique the individual when it happens. Why generalize their behavior to the group as a whole?
Because the assholes got to "men's rights" "men's movement" en masse, and you'll spend your whole life critiquing individuals and find communities full of those individuals when you see those words.
Because it is structural.