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Amazon reportedly used a secret algorithm to jack up prices
(www.theverge.com)
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I have a feeling that wouldn't be legal.
When I had to change price tickets, from memory, the lower prices went into effect that morning, but any price increases wouldn't go into effect until the next day?
The customer always receives the lower price, and I didn't get screamed at when I hopped back on the cash register.
I wouldn't be surprised if there's no specific law for that, and that most stores did price updates in early/after hours to avoid foot traffic while open. Some place I know generally did it while stocking
I'm pretty sure I've actually seen those tickets flashing while I was shopping.