It's freaky how easily this can apply to other fields as well. Take psychology for example - think tanks and other media donors churn out articles like "What's driving the 'No Hope Effect?'" or "The Science of Who'da'thunk-ology" to mystify basic cause-and-effect phenomena like paranoia, social alienation etc. Always written so solipsisticly and "quirkily", offshoot of those early hipster-era bathroom readers like The Book of Awesome, like it's written by a clueless parent trying to explain out-of-their-league concepts to a toddler. The whole OP comment's also spot on for politics, economics, hell even modern military/police tactics (at least for the US). Look how robotic and consequently jumpy they get with that training.

The business and political giants who fund this stuff love to try and re-label a concept to sell it back to the public, as if it were brand new, so they can guide the overall public dialogue. It's social engineering 101.