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After decades of climate deception, Shell uses Fortnite to court demographic most concerned about climate change (www.mediamatters.org)
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[-] HappyMeatbag@beehaw.org 15 points 1 year ago* (last edited 1 year ago)

According to Bloomberg, its [Shell’s] business plan “puts oil and gas front and center while giving low-carbon efforts a smaller supporting role,”

…the oil and gas giant set the task of ‘giving millennials a reason to connect emotionally with Shell’s commitment to a sustainable future.’

Wow, Shell. Fuck you too.

People (especially the rich old guys who make decisions like this) make the mistake of thinking that young people are dumb. They’re not. I hope this condescending attempt at manipulation turns into the well-publicized fiasco that it deserves to be.

[-] DragonTypeWyvern@literature.cafe 3 points 1 year ago

Ok, Shell bad, but the fact they think millennials are the Fortnite base is a step too far.

this post was submitted on 05 Oct 2023
155 points (97.0% liked)

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