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this post was submitted on 07 Oct 2023
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It wasn't a design flaw. It was a deliberate decision on the part of Hyundai US to remove the immobiliser in the US as it was not a legal requirement there as it was in all other western markets. The exact same model sold in the EU, UK, Aus, Nz etc came with the immobiliser as standard. It saved Hyundai US about $20 per car...
I also think its super dumb, but at Hyundai's scale, $20/car adds up to millions of dollars. Though conversely they're spending like $200 million to make up for all the thefts, higher insurance premiums, etc.
Don’t forget the massive damage to the Hyundai/Kia brands. I wouldn’t buy one with an immobilizer for fear someone would smash a window in a vain attempt to steal it.
I am sure the overall losses are higher than whatever they saved. The C suite is so often penny wise and pound foolish.
I wouldn't buy one because they've demonstrated flawed judgement when it comes to what features are worth paying for and which ones aren't. Where else is their cost cutting going to bite me in the ass?
Yup. I love the aesthetics of the new Hyundai/Kia models but I’m not buying one in the near future because of this. I’ll be trading mine in for a Honda next year.
You can just charge $20 more per car and break even.
But you keep doing that and pretty soon you've got an $80,000 Kia.
It's like the Ford Pinto all over again.