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What is a popular book that everyone buys but nobody reads?
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Imagine the number of stonk devils, business ghouls, and tech demons that have a copy as a library or coffee table decoration piece.
Tbf far from the worst book they haven't read
it's not even relevant if they did read it. It's an instruction manual for running an ancient chinese army
I'm sure it was revolutionary back in the day for warlords to learn that keeping your supply lines defended was important and also you shouldn't fight a battle against an uphill defender with the sun at their back on muddy ground.
Yeah but it's about as relevant to running a business as a manual to use a toaster