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Intel Launches Arc A580: A $179 Graphics Card for 1080p Gaming
(www.anandtech.com)
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this post was submitted on 14 Oct 2023
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Intel, AMD and Nvidia are for-profit businesses. Their goal is to make money.
Competition is only a good thing, but that's not enough. Seeing the price ranges of AMD and Nvidia - there is no way Intel wouldn't increase prices.
I mean probably in the future, but for now they are trying to capture a new public, with better prices.
Yes, logical step now is to be attractive now to a new customers and that's done by offering a low prices.