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Isn't Mastodon very different from Twitter? Perhaps we need a Twitter alternative bacoed by ActivityPub that isn't made by Meta.
It's more different than people expect it do be, I think. So once people have gotten past the 'what is an instance/ server, how do I actually join Mastodon...' stuff that puts people off, they're then in the infrastructure that kind of looks and acts like Twitter but in different ways that you don't realise until you've delved into things. It's just more barriers really.
There is Bluesky as an alternative, but that's not ActivityPub, it's it's own protocol. Personally I think that's the best option - it's open source and decentralised - but I think some people have reservations because Jack Dorsey is / was involved. Plus it's still on beta so is invite-only for the time being.