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Twitter traffic appears to be declining since the beginning of the 2023 calendar year
(programming.dev)
https://radar.cloudflare.com/domains
Source of this is from Matthew Prince, Co-founder & CEO of Cloudflare posted at 11:34 Jul 9,2023. It was posted to his twitter (@eastdakota). Not linking to twitter bc don't want a deadlink next time twitter makes API changes. And not to drive traffic to twitter :D
Edit: July 11th update, arstechnica published a detailed explanation
I suspect DNS rankings from Cloudflare DNS lookups (1.1.1.1) makes more sense as the source of the data. However Twitter/Musk are refusing to pay rent and were even refusing to pay vendors like Google Cloud in an attempt to save cash and renegotiate prices. So I wouldn't be that shocked if Cloudflare terminated them for non-payment and publicly shamed them. Even then I think it's unlikely they'd do it like this as Cloudflare probably wouldn't want to concern their other customers.