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Junk websites filled with AI-generated text are pulling in money from programmatic ads
(www.technologyreview.com)
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this post was submitted on 10 Jul 2023
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As long as advertising metrics show positive ROAS (return on ad spend) then businesses will keep throwing money at it regardless. Even when some do drop out the ad cost will drop (due to the pricing model used) and ROAS will go back up for everyone else.