It is an unbelievably massive, multi-billion dollar industry that is rapidly growing in the US right now. A number of states have relaxed their laws about online gambling and sports books, we are going to see a whole new generation of addicts. Every single fraternity at American universities has a point person at this stage. Many did prior they just did it on the sly.

Caesars Sportsbook just bought the sponsorship for the NFL stadium out from Mercedes in my city. You cannot go a quarter-mile without seeing a billboard about it. YouTube is flooded with it if it detects I’m in my home state. It’s relentless now. And if it’s not Caesar’s palace bombing me with ads, it’s draft kings.