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Why advertise on YouTube?
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this post was submitted on 22 Oct 2023
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No Stupid Questions
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Hot take time.
Advertisements are not there for you to immediately buy something or even buy something in the next few days. Advertisements are there to associate a company with a product or service.
If you see an advert for washing powder the advertisers are not expecting you to head to the store and get some, just next time you think you should try a different brand of powder a memory circuit fires off in your brain saying "what about Fab or Omo?"
There was a show on the Australian Broadcasting Corporation years ago called The Gruen Transfer where advertisers would discuss each other's ads and kinda pulls back the voodoo on advertising.
People learning about your product or service is the big battle of commerce.
At one end of the spectrum, you have a company like Sriracha, $0 spent on advertising. They had faith that word of mouth would suffice.
At the other end of the spectrum, we have McDonald's. McDonald's was advertising on billboards in videogames, in the 2000s. Ask 1 billion people to name 5 burger joints.
🤷♂️
Not much a hot take, more like the exact plan.
That's still secondary, I think. Advertising is mostly about getting the stores to stock it so that you can buy it.
There is also a similar CBC show (and podcast) on the same topic by a long-time advertising industry insider.
Under the influence by Terry O'Reilly.
@slazer2au they still do the show
Yeah some jackass I'm at once in marketing tried to explain it to me. I haven't seen an ad in ages so I call bullshit. It's all mostly psychobabble nonsense.