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submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

Most of the world's biggest advertisers have stopped buying ads on Elon Musk's X, exclusive new data shows::Musk and X CEO Linda Yaccarino have recently stated that most of the company's top-spending advertisers from last year have returned.

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[-] crystalmerchant@lemmy.world 12 points 1 year ago

Why pay the $10? If you're going to drop from 77k to 10 you might as well drop to zero, right? There must be some nuance or legalese around this that I don't understand

[-] trigonated@lemmy.world 17 points 1 year ago

Isn't $10 the monthly subscription fee or whatever it's called? Maybe they just want to keep that checkmark besides their name.

[-] funkless_eck@sh.itjust.works 23 points 1 year ago

brand protection campaign. You run a minimal spend on every CDN on your trademarks as a method of ensuring each platform connects and protects your name back to your business entity

[-] neptune@dmv.social 10 points 1 year ago

It's probably baked into their contract that there is a fee or other penalty for canceling. Or maybe an AI just decided $10 was slightly more optimal than 0. Or perhaps the contract period ended minutes after the billing period.

this post was submitted on 23 Oct 2023
742 points (94.2% liked)

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