I've been informed that adblock plus sort of sucks now. If you're looking for one, go for UBlock Origin.
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I'm guessing you missed the time period where opening the wrong page would give you an infinite loop of un-closeable pop-up windows with background music.
Ads were never really non-obtrusive. If advertisers could force you to listen to their slogan at max volume every time you opened your browser, they would do so without hesitation. If you ever saw an easily avoidable ad in the late 90s-early 00s, it wasn't for lack of trying. They simply hadn't personally figured out more annoying methods yet.
Now we're graced with its spiritual successor - the full-screen browser tab that looks like an "antivirus" warning designed to freak people out and get them to call the 800 number to grant remote access to "fix" the virus.
Or those flash-based "shoot the mosquito" ads that played a buzzing noise, at a time where your browser didn't highlight tabs playing media.
Agreed. Flash. 🤦♂️. Keep that one in the annals of history please.