I've been informed that adblock plus sort of sucks now. If you're looking for one, go for UBlock Origin.
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"Marketing" is just a euphemism for "propaganda" and is just as unethical (if not even more so).
Yes, it is propaganda, and to build on the comment you're replying to, one of the tactics they use instead of explaining their product is simply repetitiveness.
Simply repeat your ad often enough in front of enough people, and an amount of those people will stop questioning the ad and take it as gospel.